personal brand tenets

It occurs to me that for almost every great brand, you can identify a set of underlying values critical to its success.

For example; Coke wants to inspire a feeling of optimism through its products and operations.  With the Marriott Corporation, its the “Spirit Of Service” that drives everything they do.In each case, the tenets affect the company’s strategy and how it will be distinguished from its competition.

Here, I’ve attempted to lay out the tenet that drives my own personal brand as well as how I define my vision of success:

Professional Curiosity

Pushing the envelope on conventional wisdom and respectfully challenging the status quo in order to achieve breakthrough.

Elegant Solutions

Creating maximum impact with minimal expenditure with solutions that play to the core of an organization or brand.

Thoughtful Transparency

Conducting business in a forthcoming manner, reflecting a mutual trust and respect between consumers, organizations and myself as an individual.