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  • Online Influencer Identification & Engagement Whitepaper

    The key to healthy, mutually beneficial relationships with online influencers is understanding why they do what they do. On behalf of Kellen Communications, I put together a guide to the most common types of online influencers and what digital public relations professionals need to know when reaching out to them....

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  • AJC: Snow-induced worker shortage slowed MARTA, but didn’t stop it

    As the roads and interstates that snake through metro Atlanta sat paralyzed in last week’s frigid grip, MARTA, for the most part, kept moving….Riders’ reviews about service were mixed… Blogger and digital strategist Jared Degnan, 33, of Midtown Atlanta, called his transit system experience on Tuesday night “absolutely flawless.”...

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  • How Google’s Hummingbird Impacts Brand Managers

    About a month ago, Google debuted its first update to its search algorithm in several years.  The name of the update is Hummingbird and until now the implications of the change haven’t been fully visible.  However, now that they are, the change some exciting implications for the world of...

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  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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  • Brandware: The Emerging Landscape in Social Media

    Brandware’s own Jared Degnan was featured as the closing keynote at the 2012 Social Intelligence Atlanta Conference. See highlights of this presentation, The Emerging Social Media Landscape, below: Or, view the entire presentation on SlideShare.

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  • PRNewser: Four Reasons PR Pros Will Love Facebook Timeline for Brands

    Beyond all the hype that will likely accompany Wednesday’s expected launch of Facebook’s Timeline for brands, one thing is certain: it’s great news for public relations professionals. 

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  • Metromix Atlanta: Jared Degnan, Atlanta’s Top Tweeps – October 2011

    Metromix Atlanta scours the internet to find the best Twitter users in Atlanta. Some have tons of followers, some Tweet from several different accounts, some are goofy and some are informative. All have proved themselves worthy of being considered a Metromix Top Tweep by engaging and informing their followers.

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  • Fox Business: OwenBloggers.com

    Student journalists from Palestra.net visited the Owen Graduate School of Management recently and produced two great videos, one about OwenBlogger sand another about the b-school’s take on the nation’s financial crisis.

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