services marketing

It seems like everyone wants to be considered a “one-stop shop” for business services.

The question is how do you encourage cross promotion of products without eclipsing the culture of service that companies work hard to create? For me, the answer is producing sales support tools that educate clients about ways in which they can segment and bundle their products for the benefit of their customers.

Below is an example of that type of sales tool developed to help bundle and market financial services for community banks.