in-house copywriting

If success in marketing rests in mastering the nuances of communication, I’ve learned more from developing copy than any other function. In addition to feeding my insatiable blogging habit, I’ve used my copywriting abilities to develop everything from training guides for sales associates to green marketing frameworks for major hotel chains.

Below, you’ll see a writing sample published in the ‘Payments!’ column of the ICBA’s Independent Banker Magazine.  For an example of my short-form copy; see the ad campaign I helped develop for ICBA’s 36 products & services portfolio.