community building
OwenBloggers.com is one of the top-ranked student MBA blogs, chronicling the business school experiences of over two-dozen Owen MBA, MSF and MAcc students.
OwenBloggers is a great example of how organizational brands evolve and flourish in new media.
In January of 2008, I was fortunate enough to find myself charged with leading OwenBloggers and ensuring its sustainability past its founding members. Since then, we have doubled the readership and added new features that have created measurable impact on admissions.
Even more, the blog has become a conduit for the intellectual capital of dozens of Owen students, allowing them to use new media to articulate their personal brands.
Fox Business News Feature – OwenBloggers.com
