American Cancer Society | Digital Strategy

THE PROBLEM

Transform the 103-year old vanguard of cancer research into an consumer-centric digital business.

THE INSIGHT

Culturally, technologically, and organizationally we needed to create hyper-relevant paths of action to unify fragmented but highly active communities of patients, caregivers, and supporters.

THE SOLVE

Develop a ”north star” and roadmap with a dozen different strategic executions. Worked with executive leadership to identify and prioritize short, near, and long term objectives. Spearheaded internal transformation through creation of social, analytic, and tactical playbooks.

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Larry L. Johnson

Description

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