Resume

Activities and Societies: OwenBloggers (Chief Executive Officer); Net Impact (VP, Marketing); Owen Culinary Society (President) Independent Projects: Green Marketing Strategies at The Ritz-Carlton Hotel Company; Business Impact of Social Media at BoldMouth, Inc.; Twitter Marketing & Service Recovery Strategies at Yum! Brands

Activities and Societies: Delta Signa Pi, Omicron Delta Kappa, Student Association, Dining Services Commission

Responsible for the execution of business transformation consulting and solutions for Fortune 100 clients in retail, hospitality, travel, and telecommunications. Provide strategic consulting to NCR leadership in the area of business transformation including digital, marketing, loyalty, mobile and analytics adoption.

Responsible for leading the development of digital creative, data, and technology strategies and plans that ladder back to overall client business goals. Coordinated expert consultation on ecommerce, digital engagement, data analytics, and marketing strategies to increase effectiveness of client initiatives including American Cancer Society, Verizon Wireless, and AMC.

Responsible for guiding digital strategy across all of Kellen clients, leading execution of paid, earned and owned digital media programs and spearheading business development for communications service lines.

Defined innovative digital marketing strategies for Brandmovers clients, grew a two-person digital strategy function into a five-person team and supported the acquisition of $1 Million in new business wins through breakthrough digital solutions recommendations for prospective clients.

Responsible for development, planning and definition of social and digital service lines including identifying relevant vendor relationships, product pricing and allocation of creative resources.

Led teams of four to six analysts working with account managers to conduct online brand planning and strategic POV development in order to maintain client relationships and identify new business development opportunities.