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JARED DEGNAN

MARKETING + BRAND STRATEGY

EDUCATION

2007-2009

MBA

VANDERBILT UNIVERSITY

Specialization: Brand Management; Concentrations: Marketing & Strategy

  • OwenBloggers (Chief Executive Officer); Net Impact (VP, Marketing); Owen Culinary Society (President)
  • Independent Projects: Green Marketing Strategies at The Ritz-Carlton Hotel Company; Business Impact of Social Media at BoldMouth, Inc.; Twitter Marketing & Service Recovery Strategies at Yum! Brands

2008-2010

BBA

THE GEORGE WASHINGTON UNIVERSITY

Majors: Marketing, Tourism & Hospitality Management

  • Dean’s List, Fall & Spring 2003

brand management

digital strategy

consumer insights

MOST RECENT EXPERIENCE

2015-2016

Moxie

DIRECTOR, DIGITAL STRATEGY

Responsible for leading the development of digital creative, data, and technology strategies and plans that ladder back to overall client business goals.

2014-2015

Kellen

DIRECTOR, DIGITAL STRATEGY

Guided digital strategy across all of Kellen clients. Led execution of paid, earned and owned digital media programs and spearheaded business development for communications service lines.

2013-2014

Brandmovers

SENIOR MANAGER, DIGITAL STRATEGY

Defined innovative and effective digital marketing strategies for Brandmovers clients. Oversaw all aspects of the digital strategy team. Supported the business development team by recommending and developing effective and innovative solutions for prospective clients.

PROFESSIONAL BIO

Jared has a 15-year track record in marketing analysis, strategy and online brand development.

 

With a focus in building digital and social media engagement, Jared has helped brands like Kraft Foods, Vespa USA, MetLife, Intel, Pedigree, Kentucky Fried Chicken (KFC), The Ritz-Carlton Company and Porsche Cars North America understand, expand and protect their online brand footprints.

 

Jared has an MBA from Vanderbilt University’s Owen Graduate School of Management and a BBA in Marketing & Hospitality Management from The George Washington University.

 

You can catch Jared on Twitter (@jareddegnan) or on his blog, Just Friggin’ Peachy

 

Specialties

 

Marketing Research, Analysis, Campaign Measurement, Strategic Planning, Survey Development, Copy-writing, Strategy Consulting, Business Intelligence, Campaign Management, Project Management, Business Development, Social Media Management

TESTIMONIALS

Jared’s energy, passion and deep knowledge not only took Brandmovers to new heights. His keen understanding of Social Strategy, analytics and insights truly sets Jared apart from others. He would be an asset for any company looking to draw upon this expertise.

Jared is one of those people that doesn’t just work in the digital space but lives it in his daily life. He has a real and deep seeded passion for the industry which leads to an incredible level of creativity, innovation and passion within his work. He is always keyed in to emerging platforms and can translate those technologies into very interesting and unique strategies for his clients.

Jared is quick-witted, confident in his ideas and presentation and understands why integration of digital communications is essential to success in business. Jared is a person I “get to” work with – not someone I “have to” work with. His work is genuinely progressive, innovative and inventive and he proves himself to be indispensable in a hurry and utterly reliable in all his efforts. If you aren’t already working with Jared, you should be.

Additional References Available Upon Request

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