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The Work Blog
FROM THE OFFICIAL DESCRIPTION:
The sound of a power drill can be disruptive, but it sure as heck gets the job done. Insert the right drill bit, plug in and hasta la vista, baby, to whatever stuff stands between you and the target. Brandware’s Drill Bits blog is a little bit like that.
Our musings here are meant to drill down through some of our profession’s layers of fluff, rhetoric and navel-gazing (a favorite pastime of the agency world). Occasionally we’ll also detour down Tangent Lane and take on a topic that’s amusing, annoying or inspiring us at any given moment. Beg to differ or agree?
Click here to read my posts from Brandware Drillbits.
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Blogging, Campaign Management, Campaign Measurement, Community Building, Copywriting, Social Media Management,
Added on December 9, 2011
Honored with a 2011 PRSA|GA Phoenix Award, the Moto Guzzi Heritage 90th Anniversary Blog was a notable achievement both in execution and results.
Working with brand enthusiasts websites of one of the top motorcycle brands in the world, instead of achieving the original goal of 45 customer stories over nine weeks, the blog site received over 200 submissions and 19,000 unique visitors.
Since the formal end the campaign, the site has continued to receive regular submissions is now a permanent fixture of Moto Guzzi’s brand footprint, online.
Click here to see the full case study.
#ATLBASHH (Big A** Social Happy Hour) connects in real life, the Atlanta community across the entire digital spectrum. Over 100 community organizers, tech mavens, non-profits, corporate communications and more attend each BASHH event looking to connect and collaborate.
Started in Austin, Texas, BASHH was later established in Atlanta by Ana Gonzalez, John Peltier and myself.The goal was simple, bring the diversity of Atlanta into one place at one time and see what happens. Each BASHH is unique, some occurring at well-established restaurants, some at pop-up galleries in Castleberry Hill. The common denominator is that it connects its attendees in a way that many have never seen.
To learn more about BASHH, visit our web site.
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Business Intelligence, Campaign Measurement, Marketing Research, Project Management, Survey Development, Thought Leadership,
Added on October 23, 2011
Understanding Social Media’s Impact on Businesses
As an MBA capstone project, I looked at how agencies, brand managers and consumers viewed social media and the resulting implications for measuring the ROI of social media.
The project sponsor has made the consolidated findings public so that it can be used by the community. You can view the entire presentation here.
One of the oldest and most established alumni chapters in the country, the Atlanta Alumni Chapter of Delta Sigma Pi serves its members and the community through professional business programing, community service and the development of undergraduate members of Delta Sigma Pi seeking job opportunities in the greater Atlanta area. In 2011, I was asked to lead the chapter as president and am currently spearheading the major goal of revitalizing the chapter’s legacy of developing and serving future business leaders of Atlanta.
To learn more about the Atlanta Alumni Chapter of Delta Sigma Pi, visit our web page.
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Community Building, Social Media Management, Thought Leadership,
Added on October 23, 2011
The Community-Driven Breakfast for Technology-Minded People
Each month attendees congregate over bacon, eggs and plenty of coffee to discuss topics like social media, digital marketing, design, programming, and ways to better their communities. I started the Atlanta edition of Geek Breakfast in 2010 and the community has since grown to over fifty members.
We meet the last Thursday of every month at The Flying Biscuit. More information can be found on our Facebook page.
Started in late Summer, 2011; Just Friggin’ Peachy is the most recent chapter in my blogging history. It chronicles business, digital public relations and life in Atlanta. Inspired by the experiences of returning home after 12 years away, Just Friggin’ Peachy tends to point out the quirks and highlights of a city very much a modern metropolis in a southern state.
To read more visit Just Friggin’ Peachy, itself.
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Analysis, Blogging, Business Development, Business Intelligence, Campaign Management, Campaign Measurement, Community Building, Copywriting, Marketing Research, Project Management, Social Media Management, Strategic Planning, Strategy Consulting, Survey Development, Thought Leadership, Writing,
Added on October 22, 2011
The day job. I am the Social & Digital Manager at Brandware Public Relations, a full-service, independently owned agency focusing on enthusiast brands and lifestyle marketing based in Atlanta, Georgia.
Brandware Public Relations helps companies and brands create brand enthusiasts and win over new customers through memorable storytelling and innovative content development. We help build reputations among media, influencer, consumer and business audiences using the best mix of communications channels and social media platforms. Grounded in research and analysis, every campaign Brandware develops fuses our creative spark with the latest communication tools, technologies and networks. The common denominator in all Brandware campaigns is that the results are always measurable.
To learn more about Brandware Public Relations, visit our home page.