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Jared Degnan

Jared Degnan

marketing + digital brand strategy

ABOUT ME

I’m an over-caffeinated brand geek,
strategy wonk, and currently Director of
Digital Strategy for Kellen, one of
Atlanta’s largest public relations firms.

LATEST TWEETS

SOME OF THE BRANDS I’VE WORKED WITH

PROFESSIONAL BIO

Jared has a 12-year track record in marketing analysis, strategy and online brand development.

With a focus in building digital and social media engagement, Jared has helped brands like Kraft Foods, Vespa USA, MetLife, Intel, Pedigree, Kentucky Fried Chicken (KFC), The Ritz-Carlton Company and Porsche Cars North America understand, expand and protect their online brand footprints.

Jared has an MBA from Vanderbilt University’s Owen Graduate School of Management and a BBA in Marketing & Hospitality Management from The George Washington University.

You can catch Jared on Twitter (@jareddegnan) or on his blog, Just Friggin’ Peachy

Specialties

Marketing Research, Analysis, Campaign Measurement, Strategic Planning, Survey Development, Copy-writing, Strategy Consulting, Business Intelligence, Campaign Management, Project Management, Business Development, Social Media Management

INDUSTRY RECOGNITION


2014 #TOP100 SOCIAL MEDIA LEADERS IN ATLANTA


2013 IAVA COMMUNICATOR AWARD / MARKETING EFFECTIVENESS


METROMIX’S TOP TWEEPS IN ATLANTA


2012 PRSA PHOENIX AWARD / BEST BLOG

WORK HISTORY

2014

Director, Digital Strategy

KELLEN COMPANY

Responsible for guiding digital strategy across all of Kellen Company & Kellen Communications, as well as executing programs and assisting in business development.

2013

Senior Manager, Insights & Social Strategy

BRANDMOVERS

Tasked with defining innovative and effective digital marketing strategies for Brandmovers clients, overseeing all aspects of the digital strategy team, supporting the business development team by recommending and developing effective and innovative solutions for prospective clients.

2011

Social and Digital Media Manager

BRANDWARE PUBLIC RELATIONS

Developed, planned and defined social and digital service lines including identifying relevant vendor relationships, product pricing and allocation of creative resources.

2010

Corporate Project Manager

MEREDITH XCELERATED MARKETING (NEW MEDIA STRATEGIES)

Executed online business intelligence and social media advertising campaigns to increase brand awareness and market share for Fortune 500 clients in CPG, Technology, Beauty and Financial Services verticals.

2009

Interactive Marketing Consultant

MARS PETCARE

Managed development of new interactive content and strategies to increase site traffic, online ad impressions and share of online voice for the PEDIGREE®, Cesar®, Temptations© and The Goodlife Recipe® brands.

EDUCATION HISTORY

2007

MBA, Marketing & Strategy

VANDERBILT UNIVERSITY OWEN GRADUATE SCHOOL OF MANAGEMENT

Independent Projects: Green Marketing Strategies at The Ritz-Carlton Hotel Company; Business Impact of Social Media at BoldMouth, Inc.; Twitter Marketing & Service Recovery Strategies at Yum! Brands

Activities and Societies: OwenBloggers (Chief Executive Officer); Net Impact (VP, Marketing); Owen Culinary Society (President)

2003

BBA, Marketing & Hospitality Management

THE GEORGE WASHINGTON UNIVERSITY

Activities and Societies: Delta Signa Pi, Omicron Delta Kappa, Student Association, Dining Services Commission

TESTIMONIALS

DAN WEIL

DAN WEIL COO / BRANDMOVERS

His energy, passion and deep knowledge not only took Brandmovers to new heights. His keen understanding of Social Strategy, analytics and insights truly sets Jared apart from others. 

JOE SEVERNS

JOE SEVERNS MANAGING DIRECTOR

Jared is a person I “get to” work with – not someone I “have to” work with. His work is genuinely progressive, innovative and inventive and he proves himself to be indispensable in a hurry and utterly reliable in all his efforts. If you aren’t already working with Jared, you should be.

BRITTANY COOPER

BRITTANY COOPER HEAD OF TALENT MANAGEMENT / MEREDITH CORP

 He has a real and deep seeded passion for the industry which leads to an incredible level of creativity, innovation and passion within his work. He is always keyed in to emerging platforms and can translate those technologies into very interesting and unique strategies for his clients.

MY RESUME

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